Approach
From the customer perspective, British Airways’ franchise operations are a fully integrated part of British Airways’ service.
Where British Airways services are operated by a franchise carrier this should be made clear. Information about franchises should be easily available.
Franchise carriers own sites
How separately hosted franchise content should be presented.
Pages built for a separately hosted franchise site should be designed around the franchise company’s own branding. The site should include “Operating as British Airways” next to the franchise’s own name.