• Continue – default labelling to move to the next stage in a process.
  • Submit – typically used when the customer has filled in a form and this is the only stage in a process.
  • Confirm – to be used where the customer is asked to review information and to confirm that it is correct.
  • Proceed – to be used on kiosks to submit and move to next stage in the process.
Specified exceptions are allowed:
  • ‘Get flights’ at start of flight selling
  • ‘Make booking’ at end of flight selling
  • ‘Choose and continue’ where there are multiple possible choices on a page