The from: field is made up of the ‘from name’ and the ‘from address’. In
British Airways<BA@britishairways.com>
‘British Airways’ is the ‘from name’
‘BA@britishairways.com’ is the ‘from address’
The ‘from’ field before the @ must make it clear that the email is from from BA.
The following are recommended guidelines:
General servicing emails
British Airways Customer Services<BA.CustSvcs@britishairways.com>
General marketing emails
British Airways <BritishAirwaysPlc@britishairways.com>
Executive Club servicing emails
British Airways Executive Club<BA.ExecClub@britishairways.com>
Executive Club marketing emails
British Airways Executive Club<BritishAirwaysPlc@britishairways.com>
Small variations in these may be permitted for operational/technical reasons.