General servicing
  • should contain ‘British Airways or ‘BA’ if space restricted
  • describe purpose clearly and any action required
  • include reference numbers (e.g. PNR ref)
  • include route details
  • keep short, max 45 characters
  • avoid the banned words list

General Marketing

  • should contain ‘British Airways’ or ‘BA’ (if space restricted) or ‘ba.com’
  • clear description of the promotion
  • max 45 characters
  • avoid the banned words list

Executive Club servicing

  • should contain ‘Executive Club’
  • describe purpose clearly and any action required
  • keep short, max 45 characters
  • avoid the banned words list

Executive Club marketing

  • should contain ‘Executive Club’ or other sub-brand e.g. ‘BA Miles’
  • clear description of the promotion
  • max 45 characters
  • avoid the banned words list