In any given circumstance, any of the following issues may apply:
  • correct presentation of trademarks and trade names
  • IATA rules and regulations
  • Advertising Standards – compliance with the Advertising Standards Authority (ASA) Rules (or other similar bodies)
  • copyright – does British Airways have the rights to material? (eg, pictures, video). Buy-out for all materials must be global. British Airways’ own rights must be protected
  • intellectual property rights of British Airways – ensure that the use of British Airways name, and logo such as the speedmarque is consistent and notice of rights are properly asserted
  • intellectual property rights of third parties – ensure that third party intellectual property rights (including trademark, logo, artwork, literary work, graphics, photographs, music) are not breached. It may be necessary to obtain licences. Celebrities may have rights to their own image
  • standard disclaimers on the accuracy of information on the website
  • promotions – all terms and conditions should be available in conformance with relevant laws
  • competitions – the full rules should be available in compliance with relevant laws
  • defamation – ensure that no defamatory material used
  • Data Protection – ensure that if any individual can be identified that data protection legislation is complied with, eg, specify uses which may be made of personal data provided, collect only relevant data, identify any third party who may have access to the data
  • permission to market – individuals must opt-in to email marketing. Opt-outs can normally no longer be used
  • contractual issues
  • British Airways General Conditions of Carriage should be available before the point of call-to-action if flights can be purchased
  • are there terms and conditions involved in the use of a product? If so, there should probably be a statement to this effect on the web page