‘Confirmit’ is the approved tool for conducting ad-hoc online surveys.
Surveys can be targetted or random, and may be conducted in local languages.
Customer Insights must be consulted in the planning of any online survey.
There are four principal ways to attract a customer to a survey:
  1. Via a link from a chosen page to the survey page
  2. Via an e-mail requesting the recipient to click through
  3. Via an individually targeted web message
  4. Via a pop-up which samples every ‘nth’ visitor to a specific page