Links to the same page (commonly called anchor links or tags), or to other pages other than at the top are generally to be avoided. They are appropriate for Terms and Conditions and FAQs, as well as hidden accessibility links, but are otherwise to be used by exception and with permission.
Where anchor links are used on the same page a ‘Return to top’ link should also be used. The words ‘Return to top’ should be preceded by an upward pointing red chevron.
‘Return to top’ links should not otherwise be used.