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Mobile

Standards that relate to mobile

Numbers and numerals

Written on March 4, 2011

How to use numbers in writing; when they should be written in words and when you can use numerics.

Metric and imperial units of measure

Written on March 4, 2011

How to refer to units of measure such as cm or inches, in content.

Telephone numbers

Written on March 4, 2011

How to present phone numbers for local and global markets.

ba.com URL

Written on March 4, 2011

How to present ‘ba.com’ in copy.

Use of ‘my’ and ‘your’

Written on March 4, 2011

When is it correct to use ‘my’ or ‘your’ when referring to purchases from British Airways?

Capitalisation

Written on March 4, 2011

This explains the approach to the written style used in copy and further details can be found in the BA dictionary.

Date formats

Written on March 4, 2011

This shows how to write the standard date format and also includes the day and month abbreviations for the core languages.

Display of information that has changed

Written on March 4, 2011

How to clearly notify customers that information has changed.

BA dictionary/glossary of terms

Written on February 22, 2011

The BA dictionary details how certain airline terms and sub-brands should be written online. These terms are referred to in a certain way to ensure they are always written consistently.