Skip to Content

Visual design

Standards relating to visual design.

Partner website guidelines

Written on June 9, 2011

These are detailed guidelines for direction when building a third party/white label website, including branding and design.

Alt tags and other tags for images

Written on March 1, 2011

ALT tags are compulsory on all images. For guidance please refer to the accessibility guidelines      

Dual branding standards

Written on February 28, 2011

Use of the logo in dual-branded contexts British Airways is the dominant logo. Other logos used alongside the British Airways logo should be proportional to it i.e. not larger Logos should sit left aligned to the main content area. Dual branded micro/sub-sites Links back to appropriate pages within ba.com must be incorporated into the dualContinue Reading